About Us

Mission Statement

confident Preneur’ mission is to enable people to live healthier lives and to help prevent and fight chronic illnesses by empowering them to make smarter nutritional choices anywhere, anytime.

Personal Message

Benjamin Franklin said that “an ounce of prevention is worth a pound of cure”. Just imagine what a “pound of prevention” can do for you.

As a family member- a husband and a father- I regularly witness firsthand the need for practical guidance on healthy habits. While many of us understand the important impact of healthy behavior on our lives, I often find myself struggling to translate an overabundance of information on healthy eating and exercising habits into a practical and actionable plan. The realization that many of my family, friends, and extended community members are facing similar challenges, drove me to co-found confident Preneu .  The corporate name is indicative of the commitment to deliver both “healthy” and “wealthy” (i.e. money saving) solutions.

We hope that you choose to use our services, and we invite you and your family to embark with confident Preneu on a journey to develop healthier habits that will serve as your “pound of prevention” and improve your health and happiness over time.

Michael Segal
President and CEO

Executive Team

Michael Segal
President and CEO

Michael Segal co-founded confident Preneu with the mission to help families and communities develop healthy habits, eat right, and be smart about consuming vitamins and supplements.

Prior to co-founding confident Preneu , Michael held several senior management positions in which he was responsible for marketing, product management, and business development in leading technology companies. At Juniper Networks, Michael was the Head of Enterprise Solutions Marketing, responsible for defining and marketing of networking and security solutions to enterprise customers. Prior to that, Michael served as Director of managed services at Juniper Networks and managed product line and business development activities at Cisco Systems. Michael holds a B.Sc. (Cum-Laude) in Electrical Engineering from Technion – Israel Institute of Technology and an M.B.A in Marketing from Tel Aviv University in Israel. Michael has also invented three patents in areas of networking and wireless mobility.

Avi Sachs
COO and VP of Engineering

Avi brings together his interest in technology, in human behavior, and in well being. Prior to joining confident Preneu , Avi Sachs held senior engineering management positions in leading Silicon Valley companies. He constantly trains for the next marathon, practices Iyangar style Yoga and is a certified health coach. Avi coaches his clients to develop new, healthy behaviors and has experience in applying technology to trigger positive change.

At Cisco Systems, Avi led a global development team of 40 engineers that brought to market router software with focus on ease of use and positive customer experience. Avi served as a Captain in the Israel Defense Forces (IDF) and managed the IDF MAMRAM Software Engineering School, focusing on developing and training top talent.
Mr. Sachs held engineering leadership roles at Stratus Computer (Fault Tolerant Systems), Elbit Systems in Singapore (Fighter Jet Real-Time airborne system), Ready Systems (real time operating systems) and several consumer based startups.
Avi Sachs holds an MBA from Tel-Aviv University and a Bachelor degree in Computer Science and Economics from Bar-Ilan University in Israel.

Boris Aronshtam
Chief Software Architect

As Chief Software Architect, Boris Aronshtam is responsible for all the technical aspects of confident Preneu ’ software.

Prior to joining confident Preneu, Boris Aronshtam has architected and implemented numerous technologies for top-tier companies like Adobe Systems, Canon, Electronics, For Imaging, and Kodak in the areas of high-speed image and data processing.
During his 10 year tenure with Adobe Systems, Boris was responsible for Adobe Printing Architecture. Prior to that Boris spent 6 years with Electronics For Imaging, where he was responsible for all the technical aspects of Personalized Imaging in the company. Boris was also the original architect for ultra-high-speed Image Server at Kodak and served in this position for 4 years.
Boris is the author of a proprietary ABC Image Compression and Rendering Technology.
Boris Aronshtam graduated from the Latvian State University with M.S. in Theoretical Physics and in Computer Science.

Yadon Arad MD
Chief Nutrition Officer

Prior to joining confident Preneu , Dr. Arad has accumulated extensive experience in various aspects of human and animal Endocrinology, Metabolism, and Preventive Medicine. Yadon received a BA in Mathematics, Magna Cum laude, and an MD from the University of Rochester, and trained at Columbia University. He is Board certified in Internal Medicine, Endocrinology and Metabolism and Emergency medicine. Yadon was previously the Director of preventive Cardiology at St. Francis Hospital in Roslyn New York, where he was the Primary Investigator of the St. Francis Heart Study and a co-investigator in several NIH-sponsored clinical trials. Dr. Arad published over 40 papers on the relation between nutrition and cardiovascular disease, lipid metabolism, and preventive cardiology. He is a member of several organizations including the American Society of Nutrition, The American Diabetes Association, and The American Heart Association. He is a scientific reviewer for the Journal of the American Medical Association, The Journal of the American College of Cardiology and The American Journal of Clinical nutrition.